What 18 days from brief to dispatch actually means.
A behind-the-scenes look at our six-stage production process — day by day, the way the floor actually runs it.
A behind-the-scenes look at our six-stage production process — day by day, the way the floor actually runs it.
"Eighteen days" is the kind of number that sounds like marketing. It isn't. It is the measured average from an approved sample to a packed, certified dispatch — and the only way it holds is by being honest about where every one of those days goes.
Nothing is drawn yet. We audit the category, map the customer, and agree the brief in writing. The slowest part of a fast process is the part most manufacturers skip: getting the question right before answering it.
Hand sketches become CAD models in Rhino and Matrix, then rendered visualisations. A design only advances when it survives three filters — aesthetics, wearability, and production viability. Most ideas die here, on purpose.
Speed is not rushing. Speed is removing the rework that comes from approving the wrong thing too early.
A prototype is the moment an idea becomes a promise. We prototype in wax, then in final metal, with weight, tolerance, and finish confirmed against the brief. The approved sample is locked as the production reference standard — the single object every later piece is measured against.
Batch production begins only on written approval. Quality is checked in process — at casting, at setting, at polishing — not just at the end of the line. Consistency is not inspected in at the finish; it is built in at every station.
Every single piece is inspected — weight, finish, stone security, surface. Eligible pieces are BIS hallmarked; certified stones ship with their IGI or SGL grading certificates. Then, and only then, does it leave the floor. The number isn't a promise we make. It's a process we run.