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Mark your calendars and be prepared to get mesmerized with our latest jewellery collections at IIJS Bharat Premiere, Mumbai 2026.Hall #2 · 2J251A

Our Process

Jewellery that
speaks volumes.

Every piece passes a six-stage process — design rigour, craft expertise, zero-compromise QC. Here is exactly how.

01
Stage 01 · Ideation

Harnessing the brief.

Every collection starts with a conversation, not a catalogue — your retail context understood before a single sketch exists.

  • Category audit — what your shelf has and what it lacks
  • Customer profile mapping — who she is, what she responds to
  • Price architecture review — where the collection needs to live
  • Brief alignment — written, agreed, signed before design begins
02
Stage 02 · Exploration

Embracing the power of context.

No such thing as too much research. We observe widely — stores, trade shows, architecture, travel — so the design lands specific.

  • Trend analysis — global trade fairs and retail observation
  • Competitive benchmarking — what the category is offering
  • Material exploration — new alloys, finishes, stone combinations
  • Mood direction — three directions presented, one chosen
03
Stage 03 · Creation

Breathing life into the design.

Sketch to screen to sample. No design reaches production until it clears three filters: aesthetics, wearability, viability.

  • Hand sketches presented for creative direction
  • 3D CAD modelling in Rhino and Matrix
  • Rendered visualisation before any metal is touched
  • Design approval sign-off — written, version-tracked
04
Stage 04 · Prototyping

The proof before the production.

A prototype turns an idea into a promise. Wax, resin, final metal — each stage signed off in writing before the next.

  • Wax model for form, proportion, and fit assessment
  • Metal prototype with proposed finish and stone setting
  • Weight check, tolerances confirmed, QC benchmark set
  • Final sample held as production reference standard
05
Stage 05 · Production

Surpassing the limits of execution.

Production starts only on written sample approval. Every batch is monitored at casting, setting, and polishing. Consistency is built in, not checked in.

  • Batch production with in-process QC at every stage
  • Casting, fabrication, hand-finishing as design requires
  • Stone setting — prong, bezel, pavé, channel, flush
  • Polishing and surface finishing to exact specification
06
Stage 06 · Quality Control & Dispatch

The standard that leaves our floor.

Every piece gets a 100% individual inspection before packaging. Hallmarked, certified, documented — then, and only then, it ships.

  • 100% piece inspection — weight, finish, stone security, surface
  • BIS hallmarking stamped on all eligible pieces
  • IGI/SGL grading certificates included with certified pieces
  • Custom branded packaging available on request
  • Dispatch on agreed timeline — no exceptions accepted
Manufacturing floor, casting and polishing benches
The Standard

Consistency is built in, not checked in.

Monitored at casting, setting, and polishing — not just at the end of the line.

Visit the Studio

Want to see the
process in person?

Studio and facility open to trade visitors by appointment. We show, not just tell.

Book a Studio Visit
Trade visit sample table